Advanced SEO For Doctors | SEO Firm California

 

Doctors, physicians, and medical practitioners are the most sought after services by the people worldwide. Along with that, they are the most searched services on the internet as people don’t want to compromise with their health.

 

Patients nowadays simply pick up the phone, browse for a doctor nearby, and the medical practitioner who has optimized the website with local SEO services will be shown on top of the search results. Doesn’t it sound like magic? An innovative way to get leads and boost revenues.

 

Earlier, attracting the traffic to a doctor’s office or clinic was tricky. It needs a high level of strategies, paying money for ads, running referral programs, and paying for sponsorships while maintaining the quality of services. It requires you to use the SEO for doctors to make your website appear on the search results or, as we say in digital marketing, ranking your medical website on top of the SERP.

 

To help you succeed in getting enormous traffic, we have devised some SEO strategies, which, along with highly useful, are simple in the application. The following tips will help you kick start your journey to bring traffic online, adding another source of referrals and appointments.

 

Importance Of SEO For Doctors

 

SEO or search engine optimization is a process which when applied on your medical website, will help you get found on search engines by your potential patients.

 

Nowadays, people don’t consider flipping the pages of phone directories, most importantly, when they are searching for emergency services such as seeking medical help. Instead, they pick up their phone and Google for a nearby doctor.

 

As per a recent study, almost 65% of patients found the medical centers through organic results on search engines. That shows the importance of being organically found while the paid ads and social media referrals didn’t impact that much in comparison.

 

SEO services are a modern tactic that increases the chances of yours getting found in organic search results. Using it wisely brings lots of successful outcomes.

 

Local SEO Is A Non-Negotiable Aspect For Doctors 

 

SEO is a vast subject, and local SEO is a subset of this search engine tactic that helps you get found by local audiences within a specific area limit. Google has changed the strategy and prefers the local services in the search results.

 

The localized searches come with a local map location and a few lists of services underneath. If you run a medical center in California and the local people search for the services you provide, there are most likely the chances they found you on the SERP. All these conveniences need you to optimize your website for the high volume keywords, including other SEO tactics.

 

Various factors impact the local SEO for your website.

 

·         Google My Business profile, rating, and reviews given by your patients.

·         How close is the patient near to your clinic.

·         Your presentation on Google My Business profile.

·         The relevancy of services you provide with the medical assistance that patient needs.

·         The hours you operate your medical center.

·      The authority of the associated websites.

 

What SEO Ranking Factors You Should Consider For Your Medical  Website?

 

Ranking your website is easy once you know the exact way of doing it. Whether it’s SEO for doctors or any other profession, the bottom line is similar. Google has 200 different ranking factors that measure the usefulness of a website for audiences.

 

1.  Google My Business Reviews Create A Great Impression On Visitors & Google 

In 2020, people are looking for the best for the money they paid. When it comes to taking care of the health of their family, they never compromise. Being a home product, Google My Business reviews are the most preferred for search ranking optimization.

 

Google considers various factors for ranking like the number of reviews for your website, reviews that mention specific keywords, and patients’ ratings to your practice website. Google collects the data and compares it with that of your competitors.

 

So the next time patients visit your center, ensure that they leave a review on your practice’s GMB profile. This process will boost the chances of your appearance on search results. Either you can ask your patients directly for the reviews or route them to a specific profile to leave the reviews. The ultimate aim is to offer the best services, ask their reviews, and expand your client base through organic search rankings.

 

2.  Linking Your Website To A Highly Authoritative Domain 

 

Another most critical factor preferred by the leading SEO firm is linking a large number of authoritative and unique domains to your website. It adds credibility to your website, and Google likes such sites in search results.

 

3.    Request To Get The High-Quality Backlink To Your Website 

 

High-quality backlinks to your website also add credibility to your website.  Google considers the quality of a backlink and sometimes prefers quality over quantity. However, if you are a new entrant into an online world, focus on creating good content, share it on social media platforms, and get it shared with your friends is the best way initially. You can also ask a friendly favor to link to your content.

 

4.    Use Keywords Optimally On Your Website

 

Nowadays, the search engine algorithm is way smarter and scans your website on various ranking factors. Here are some of the aspects that you should never ignore to rank your website.

 

·         Use the keyword in page title, meta title, and meta description.

·         Focus on creating high-quality content optimized with keywords at the right places.

·    Content length should be a minimum of 1500 words or more as Google prefers the long format content for ranking.

 

Other factors that significantly impact the search results are time spent by visitors on your website, whether they visit your other linked websites or not etc. The better way to get traffic to your medical website is by optimizing it for visitors or patients. With adequate keyword research through Google keyword planner or other online mediums, you can get an accurate idea about keywords to be used on your website.

Tips For Your Healthcare Website To Promote Your Medical Services 

It’s not easy, but it’s never impossible to promote your medical services through online mediums. Precisely, it takes time and patience to get the most desired ranking on the search engine. On average, it takes six months to one year to see the full impact of your SEO for doctors' strategy. Here are the impactful tips that brought results to our medical or practicing clients.

 

1.    Keyword Research

 

Keyword research always tops the chart for the SEO of a website. It helps in knowing the trends that people are searching for on search engines. Google Keyword Planner tool comes out to be very handy in this journey.

 

2.    Create Your GMB Profile

 

If you are a newbie or the one who has spent enough time practicing the medical services, creating Google My Business profile is always helpful. With this profile, Google and visitors get to know your exact location, thus increasing local leads’ chances.

 

3.    Mark Your Presence On Google Webmaster Central

 

Once you submit your website in Google Webmaster Central, it helps Google crawl and index your website. Additionally, the Webmaster checks your website for any errors like site speed and technical issues and suggests ways to fix them.

 

4.    Use The Target Phrases In The Page Title

 

Create a relevant page title as per the page content. You should use the targeted keywords in the page title. Doing so will help Google know the context of your page.

 

5.  Add Different Pages For All The Services You deliver At Your Medical Centre 

 

Add dedicated webpages for all the services you deliver at your medical center. High-quality content should be added to these webpages, including interlinking with your other pages.

 

6.    Keep Adding Fresh Content To Your Website

 

Adding fresh content to your website will freshen it up, and it gives a good signal to Google. Also, share your content to your social media pages and request your friend to do the same. Social media sharing plus a good content strategy impacts the search engine ranking too much extent.

 

Take Help From SEO Experts And Save Your Time

 

Taking assistance from SEO experts will save you valuable time. Like your patients seeking medical help, you should also seek assistance from an SEO firm California to rank your medical website. Hiring a great SEO partner will add wheels to your success and boost revenues and help the patients in need. For further assistance, immediately reach out to our SEO marketers and see your statistics changing to a whole new dimension.